Scaling a business is not just about growth — it’s about transformation. And that transformation starts at the top.

As a founder, your mindset, systems, and communication style set the tone for the entire organization. But as your company grows, what got you here won’t get you there. To continue thriving, you’ll need to evolve your leadership, guide your team through change, and install systems that allow you to grow without chaos.

At Lateral Solutions, we support this transformation across three critical pillars:

1. Founder Coaching for Visionary Leadership

2. Enhancing Organizational Change Management

3. Choosing the Best Business Systems for Scaling Companies

Let’s explore how these elements combine to future-proof your company — and your role as a leader.

1. Founder Coaching for Visionary Leadership: Redefine How You Show Up

Many founders build successful businesses by being everywhere, doing everything, and making every decision. But at a certain stage, that approach becomes unsustainable — and even damaging.

Signs You’re Ready for the Next Level of Leadership:

• You feel burned out from constant decision-making

• Your team isn’t stepping up because you’re still too involved

• You’re unclear on your true CEO role

• You’re stuck in operations instead of leading innovation

Our Founder Coaching for Visionary Leadership helps founders step out of survival mode and into a more strategic, scalable mindset. Through customized coaching, we help you:

• Redefine your role based on future company needs

• Build a leadership identity that enables delegation and trust

• Create time for visioning, partnerships, and growth

• Overcome imposter syndrome and decision fatigue

“Jon’s coaching was more than tactical. It transformed how I think, how I lead, and how I prioritize. It changed everything.”
— More Success Stories

You are your business’s most important system — and we’ll help you make that system thrive.

2. Enhancing Organizational Change Management: Empower People, Not Just Processes

Growth requires change — but change can be hard. Team members get anxious. Long-standing habits clash with new systems. Miscommunication erodes trust.

Without a thoughtful approach to change management, even the best strategies fall flat.

At Lateral Solutions, we blend operational strategy with human psychology to help leaders implement change with clarity and compassion.

We Help Clients Navigate Change By:

• Defining and communicating a compelling vision for change

• Identifying change champions within the team

• Setting up structured rollouts with clear milestones

• Building two-way feedback loops to adjust in real-time

Through our Organizational Change Management programs, we don’t just “install” change — we embed it into your culture.

Common Change Scenarios We Support:

• Leadership restructuring

• New software/platform rollouts

• Shifts in service models or revenue streams

• Mergers, acquisitions, or funding events

Change doesn’t have to equal confusion. With the right strategy, it can build momentum, loyalty, and renewed purpose.

“Jon’s guidance helped us avoid team resistance and turn a restructuring into a rallying point.”
— Client Testimonials

3. Best Business Systems for Scaling Companies: Tools That Support Growth, Not Complexity

Choosing the right systems is often the difference between a business that grows with grace — and one that collapses under its own weight.

But too many leaders either:

• Overinvest in tools they don’t fully use

• Stitch together disconnected platforms

• Ignore systems altogether and rely on manual processes

At Lateral Solutions, we help businesses implement the right systems based on their unique stage, team, and goals.

Core Systems Every Scaling Company Needs:

• CRM (like HubSpot or Salesforce) – to manage customer relationships and pipelines

• Project Management (Asana, ClickUp, Notion) – to track execution and progress

• Internal Knowledge Base (Notion, Confluence) – to document processes and SOPs

• KPI Dashboards (Databox, Airtable, Google Sheets) – to monitor what matters most

• Automation Platforms (Zapier, Make) – to reduce repetitive work

What Makes a System “Scalable”?

• It’s easy to train new hires on

• It integrates with other tools seamlessly

• It provides clear visibility across departments

• It’s flexible enough to evolve as you grow

We don’t push a specific tech stack. Instead, we assess your business model, workflow needs, and growth trajectory — then recommend what actually fits.

“We didn’t need more tools. We needed the right ones, connected in the right way. That’s exactly what we got.”
— See Real Outcomes

How We Combine Coaching, Change, and Systems for Transformational Growth

What sets Lateral Solutions apart is our holistic, founder-first approach. We don’t treat leadership development, change management, and systems as separate silos. We integrate them into a single transformation roadmap.

✅ We Coach You – to step into your highest-leverage leadership role
✅ We Guide Your Team – through change with empathy and structure
✅ We Implement Systems – that allow you to grow without chaos

📞 Ready to lead your business into its next chapter? Book your free consultation and let’s map out your strategy together.

Resources for Founders Leading Through Growth

📘 Get inspired by Jon Bassford’s book The Curious Leader, a practical guide to innovation-driven leadership in modern organizations.

🎤 Bring Jon to your next company retreat or mastermind — explore his keynote speaking topics designed to shift mindsets and systems.

🧠 Browse our blog for more insights on scaling operations, change management, and founder psychology.

🎬 Watch real transformation stories on our media page.