As a startup founder or growth-stage CEO, you’re probably asking yourself the same question every day:
“How do I grow this business without burning out or breaking it?”

The answer lies at the intersection of three disciplines:

1. Business Process Engineering for Startups

2. The Science of Operational Scalability

3. Founder Coaching for Visionary Leadership

At Lateral Solutions, we help high-performing founders build operational systems that scale and guide them to lead with clarity, confidence, and strategic focus. Whether you’re preparing for rapid growth, investor readiness, or simply want to escape the grind of reactive leadership — this roadmap is for you.

1. Business Process Engineering for Startups: Build Now, Scale Later

Founders often rely on hustle in the early days. But hustle doesn’t scale. You can’t grow sustainably if you’re reinventing the wheel every time you onboard a client, hire a teammate, or deliver a product.

Signs You Need Process Engineering:

• You’re constantly answering the same questions

• Onboarding takes too long

• Your team executes inconsistently

• Deliverables are delayed due to miscommunication or unclear steps

Our Business Process Engineering offering helps startups design and implement the core operational systems that serve as the foundation for scale. From customer journey mapping to internal SOPs and process automations, we help you transform chaos into clarity.

We Help Founders:

• Document repeatable workflows (sales, onboarding, delivery, retention)

• Standardize internal communication and knowledge management

• Identify automation opportunities to reduce human error

• Use visual systems (Loom videos, dashboards, Kanban boards) to streamline work

“We reduced operational costs by 10% and grew revenue 12% in just six months — by systematizing what used to be messy and manual.”
— See the case studies

Process doesn’t kill creativity — it creates the space for it.

2. The Science of Operational Scalability: Systems That Grow With You

Once your business model works, your next challenge is making it repeatable and resilient. That’s where operational scalability comes in.

What Does Operational Scalability Mean?
It means your systems, people, and tools don’t break when demand increases. It means you can grow without compromising quality, culture, or customer experience.

Scalability Requires:

• Systems that support higher volume

• Leadership that delegates effectively

• Metrics that track team performance in real time

• Technology that integrates your workflows

At Lateral Solutions, we apply our proprietary Growth Navigation System to help leaders move beyond manual hacks and build businesses that run predictably and profitably.

Our Operational Scalability Framework Includes:

• Capacity planning and workload modeling

• KPI dashboards and team scorecards

• Role redesign and clarity mapping

• Tech stack alignment (from CRM to project management to finance)

We’ve helped both tech startups and legacy businesses systematize their infrastructure so they’re ready for investor due diligence, product launches, or acquisition — without breaking under the weight of growth.

“Jon’s support during our operational overhaul ensured seamless implementation and a massive boost in execution.”
— Client Reviews

3. Founder Coaching for Visionary Leadership: You’re the System, Too

Here’s a truth many founders avoid: your mindset, habits, and leadership capacity are the biggest leverage point in your business.

If you’re still holding everything together with brute force, struggling to delegate, or unsure how to lead a growing team — the bottleneck isn’t the business. It’s you.

That’s why we offer Founder Coaching for Visionary Leadership: personalized executive coaching for leaders who want to scale themselves as they scale their business.

Common Founder Challenges:

• Decision fatigue from being in every conversation

• Micromanaging because delegation feels risky

• Struggling to move from operator to strategic leader

• Identity confusion after early-stage “doing it all” no longer works

Our Coaching Helps Founders:

• Develop a strategic decision-making framework

• Set boundaries and design ideal weeks around CEO-level work

• Build confidence in leadership transitions

• Reframe control from “doing everything” to “designing everything”

“The executive coaching sessions were a game-changer. Jon helped me grow as a leader — and helped my team step into their power, too.”
— Read more testimonials

Leadership isn’t a trait — it’s a practiced system. And when founders evolve, the entire business evolves with them.

How We Help You Integrate All Three for Real-World Growth

Our work at Lateral Solutions isn’t about surface-level consulting. We roll up our sleeves and work alongside founders to build, systematize, and scale. Every project combines business process development, operational architecture, and leadership growth.

✅ We Audit – Your systems, structure, and leadership bandwidth
✅ We Engineer – Custom-built processes for repeatability and automation
✅ We Coach – Founders and executives to lead at the next level
✅ We Integrate – All of it into a seamless, scalable model

Whether you’re preparing for Series A, scaling a service company, or tired of being the smartest person in every room — we’re here to partner with you for the long game.

📞 Book a call now to discover how we can support your growth with tailored strategy, tools, and mindset work.

Want to Dive Deeper?

📘 Download the first chapter of The Curious Leader, Jon Bassford’s guide to building innovation-driven leadership systems that support scale.

🎤 Want Jon to speak at your accelerator, company event, or leadership retreat? Learn more about speaking engagements.

🧠 Looking for ongoing insights? Browse our blog or hear client stories and results on our media page.