Small businesses don’t fail because of a lack of passion. They fail when misaligned leadership and ineffective operations slow growth. Whether you’re a founder, executive, or leadership team member, you need two things to scale: alignment between leadership and business goals, and operational effectiveness rooted in clarity and execution.
At Think Lateral, we empower entrepreneurial leaders to align strategy, culture, and operations through transformational programs and leadership workshops designed specifically for founders.
A common symptom of business stagnation is when different leaders in the organization are pursuing conflicting goals. This misalignment causes:
Confusion among team members
Wasted time and resources
Frustrated customers and missed growth targets
Creates a clear North Star for teams
Enables faster, more confident decision-making
Improves accountability at every level
We guide leadership teams to align through facilitated workshops, values discovery, and OKR (Objectives and Key Results) implementation. Our Curious Leader framework enables founders to challenge assumptions and reorient around shared vision.
Founders wear many hats. But the transition from scrappy startup to scalable business requires a shift—from doing the work to leading the people who do the work.
Our workshops are not your average corporate seminars. They’re immersive leadership experiences that teach entrepreneurs how to:
Delegate and empower without losing control
Build executive alignment across departments
Set strategic direction with clarity and consistency
Each workshop combines high-impact facilitation with founder psychology and behavioral science. Learn more about what makes our events unique on our Speaking and Media pages.
Small businesses don’t always have big budgets or large teams. That’s why operational effectiveness is critical.
At Think Lateral, we help businesses:
Streamline workflows and reduce operational friction
Implement SOPs (Standard Operating Procedures) that scale
Identify and eliminate bottlenecks that drain productivity
By focusing on systems thinking, automation, and delegation, founders gain back time—and teams gain efficiency.
Structure – Are roles and responsibilities clearly defined?
Systems – Are your tools and processes optimized for flow?
Scale – Can your current approach handle 2x growth?
We assess all three through our consulting services and build a customized roadmap for small business success.
A digital marketing agency came to Think Lateral after experiencing rapid client growth but internal burnout. The leadership team was misaligned, staff morale was low, and no one had clear KPIs.
After completing a 6-week strategic alignment workshop:
The team implemented a new decision-making model across departments
Leadership created cross-functional OKRs
They launched a new client onboarding SOP, reducing time-to-launch by 30%
Most importantly, the founder went from daily firefighting to leading weekly strategy huddles. Check out more transformations like this on our Blog.
Great operations don’t come from tools—they come from leaders who build systems that support scale.
If leadership is misaligned, no tool will fix it. If your operations are overly complex, no growth will sustain it.
That’s why we focus on people, process, and purpose—in that order.
Learn how this philosophy comes to life in our Curious Leader series, or reach out via our Contact page for a consultation.
Growth is a byproduct of alignment between leadership, operations, and vision.
The best founders evolve from operators to leaders of leaders.
Operational effectiveness isn’t just about efficiency—it’s about clarity, delegation, and purpose-built systems.
Leadership workshops designed for founders are crucial for long-term impact.
Think Lateral is your strategic partner for founder leadership, operational growth, and scale-ready strategy. Start by:
Learning about our services
Reading more leadership insights in The Curious Leader
Reaching out via our Contact Us page
Let’s build a business that doesn’t just grow—it thrives.
JD, MBA, CAE
Jon Bassford, JD, MBA, CAE, is an expert in curiosity-driven leadership. Not your typical operations professional, Jon has applied his curiosity to launch, manage, and improve operations for organizations ranging from venture-backed startups to global nonprofits with far-reaching impact.
Schedule a consultation with us today and discover how tailored strategies and expert guidance can unlock your business’s full potential.
Our approach combines data-driven diagnostics, tailored solutions, and leadership development. Led by Jon Bassford, we focus on empowering businesses to scale efficiently while fostering operational clarity and innovation.
Operational audits identify inefficiencies, streamline processes, and provide actionable insights. They serve as a foundation for sustainable growth by optimizing your operations and aligning them with your goals.
The Growth Navigation System is a comprehensive diagnostic tool that evaluates Operational Excellence and Transformation Readiness, helping businesses prioritize key areas for improvement and growth.
Executive coaching enhances leadership capabilities and ensures that leaders can effectively implement strategies uncovered during audits and diagnostics. It bridges the gap between operational insights and actionable leadership.
Take the first step toward transforming your business. Connect with us today to unlock operational clarity and drive sustainable growth.
At the heart of our work lies a passion for empowering businesses to scale efficiently and thrive in today’s competitive landscape.