In the world of business, agility is no longer just a buzzword — it’s a necessity. For companies to scale efficiently, they must combine agile business process optimization with transformational leadership and a deep alignment between leadership and business growth strategies. When these forces come together, companies become more innovative, resilient, and capable of leading in uncertain times.
At Think Lateral, we specialize in guiding growth-minded founders and executives through the evolution of both their operations and their leadership mindsets. Let’s explore how you can drive transformation in your business with clarity, strategy, and agility.
What do high-performing companies have in common? Agile systems. Whether you’re running a startup or a maturing enterprise, rigid workflows and outdated processes will slow you down. Agile business process optimization allows your team to:
Eliminate inefficiencies
Respond quickly to change
Deliver value consistently
Promote collaboration and accountability
Instead of bloated SOPs and micromanagement, we help leaders implement lean workflows that support strategic initiatives and scale with the business. Our services are designed to uncover operational blind spots and replace them with data-backed, adaptive solutions.
Agility isn’t about moving faster — it’s about moving smarter.
You can’t build a scalable business without transforming your own leadership first. Transformational leadership means shifting from working in the business to leading on the business. It’s about becoming a strategic, emotionally intelligent, and vision-driven leader who:
Builds alignment across departments
Makes high-impact decisions
Fosters innovation and ownership
Leads by influence rather than control
This transformation often involves uncomfortable growth. At Think Lateral, we use the framework introduced in The Curious Leader to help founders challenge assumptions, cultivate emotional resilience, and lead with intentionality.
This isn’t surface-level development — it’s deep work that drives real results.
Even the most agile systems or visionary leadership won’t move the needle if your leadership strategy and business strategy are misaligned. Leadership and business growth must work hand-in-hand to support:
Strategic clarity
Scalable systems
Team cohesion
Culture-driven performance
What does alignment look like in practice?
A founder steps back from daily ops and empowers mid-level leaders to own initiatives.
A leadership team meets weekly to revisit goals, review metrics, and ensure execution is in sync with strategic objectives.
Organizational structure evolves to match new stages of growth — instead of forcing new results from old systems.
Alignment is a continuous process. Our consulting engagements include leadership audits and growth strategy mapping to bring clarity to the connection between who is leading and where the business is headed.
In today’s fast-moving business environment, fragmentation is a threat. Leaders can’t afford to treat operations, strategy, and leadership as silos. When these areas are disconnected:
Projects stall.
Employees disengage.
Opportunities slip by unnoticed.
When they are integrated, momentum builds. Agile process optimization creates the capacity for growth. Transformational leadership ensures you can sustain that growth. Alignment keeps your team rowing in the same direction.
One of our clients — a founder of a SaaS business — was struggling to grow beyond $5M in annual revenue. Their internal processes were a patchwork of legacy tools and ad hoc decisions. The leadership team was overextended, and communication gaps were holding everything back.
We helped them:
Reengineer key workflows for automation and accountability
Redefine leadership roles and delegate decision authority
Establish weekly agile leadership huddles for strategic alignment
The result? Within 9 months, revenue increased by 35%, employee engagement scores improved significantly, and the founder was able to take a 3-week vacation without the business skipping a beat.
Whether you’re trying to reduce operational drag, evolve your leadership style, or scale with purpose — we’re here to help. Our clients aren’t looking for quick fixes. They want deep transformation.
JD, MBA, CAE
Jon Bassford, JD, MBA, CAE, is an expert in curiosity-driven leadership. Not your typical operations professional, Jon has applied his curiosity to launch, manage, and improve operations for organizations ranging from venture-backed startups to global nonprofits with far-reaching impact.
Schedule a consultation with us today and discover how tailored strategies and expert guidance can unlock your business’s full potential.
Our approach combines data-driven diagnostics, tailored solutions, and leadership development. Led by Jon Bassford, we focus on empowering businesses to scale efficiently while fostering operational clarity and innovation.
Operational audits identify inefficiencies, streamline processes, and provide actionable insights. They serve as a foundation for sustainable growth by optimizing your operations and aligning them with your goals.
The Growth Navigation System is a comprehensive diagnostic tool that evaluates Operational Excellence and Transformation Readiness, helping businesses prioritize key areas for improvement and growth.
Executive coaching enhances leadership capabilities and ensures that leaders can effectively implement strategies uncovered during audits and diagnostics. It bridges the gap between operational insights and actionable leadership.
Take the first step toward transforming your business. Connect with us today to unlock operational clarity and drive sustainable growth.
At the heart of our work lies a passion for empowering businesses to scale efficiently and thrive in today’s competitive landscape.