Lateral Solutions specializes in building streamlined processes that create clear ownership, strong decision-making structures, and a dependable execution rhythm across the organization. Working through a network of seasoned operators, the firm partners with clients across industries—including nonprofits, associations, tech startups, service and consulting firms, manufacturers, and trade businesses—to deliver tailored operational support. The mission is simple: replace heroics with discipline, reduce reactivity, and help organizations grow with intention by building operations leaders can trust.

Jon Bassford is a best-selling author, TEDx speaker, and the founder of Lateral Solutions. A former VP and COO, Jon has spent his career helping founders and executive teams move from constant firefighting to operational clarity. He is the creator of the Trust the Process consulting method and The Curious Leader framework, which guide organizations to run on systems rather than personalities.

Jon’s work spans venture-backed startups, nonprofits navigating transformation, and mid-sized organizations seeking tighter execution and aligned leadership. Known for his ability to surface root issues and translate complexity into practical systems, Jon brings a deep focus on curiosity, decision-making, and problem-solving to every engagement. Through consulting, speaking, and writing, his mission remains consistent: help leaders think better, operate smarter, and build companies designed to scale.